What Now Final Music Video

This is our Final Music Video

Acting on our previous feedback, we decided to remove as much shaky camera work as possible so that the audience can focus more on the image of Rihanna. We also decided to remove the dancing from Platinum Performing Arts because we decided that it was the only part of the music video which wasnt about Rihanna. Although it was representative of the torment within Rihanna's mind, we decided that it would be more effective if we used more close-ups of the artist so that she was the central image of the whole music video.

In editing we realised that the best shots were the ones when the artist was not aware that we were filming. It was useful that we had this resource of extra filming which we had done and it made sure that where there were gaps in the music video, they could be filmed with the offguard filming.

We decided to have the second verse in black and white to be representative of the past when she still had a boyfriend and the use of colour is effective because it lets the audience know that this is something which was in the past and they are no longer together.

We decided to use a fast cutting rate because when we watched previous Rihanna music videos it seemed conventional that the images changed according to the undertone of the songs she was singing. However we did notice that we broke the boundaries a little bit because Rihanna's recent music videos are extremely performance based however our music video had a strong narrative along with this performance base. There was a comment previously that our music video did go at an extremely fast pace at some points which we changed by creating some longer lasting shots so that our audience could actually see what was going on on the screen.