Continuity problems

Our actress didn't tell us she was changing her hairstyle half way through the filming process; however, we realised that possibly this wasn't such a bad thing.
Rihanna is an artist who constantly changes her image for the public eye and during her music videos therefore, the change of hair was an excellent way for us to incorporate this convention into the music video.

 

We came to the decision that it was essential to record another session of the lip syncing  where a majority of our shots were close-ups so we could follow the conventions of an RnB video and the conventions of our artist. The new hair turned out to be a really good addition to the process. The prospect of being able to change some parts of the music video so her heartbreak appeared to be a continuous progress formed interesting and new ideas.

Here are a few examples where Rihanna changes her hair during her music videos:

Rihanna-Unfaithful

Here Rihanna has red hair and a side fringe. Interestingly, this is when she is going to meet the man she is having an affair with. I think the red hair connotes the danger Rihanna is going through by cheating on her boyfriend; risking everything she has with her current boyfriend.

However, here she has a full fringe and ginger hair when she's with her boyfriend. Here her fringe and ginger hair portrays her innocence and happiness with her boyfriend compared to the previous image where her hair and make-up is described as sexy and provocative.

Another example of a Rihanna music video where she changes her image throughout the video is 

'If it's lovin' that you want'

 

 

 

Here Rihanna has her brown hair in a ponytail.

 

 

Here she has long brown/blonde hair which portrays her as an innocent, beautiful, fun loving girl. This was her original image until she moved to a much darker, provocative image.
 

Another example of a video where her image changes drastically is Disturbia.

Not only does Rihanna change her hair drastically in this video but she changes her whole image.

Here she has short, black hair with heavy dark make-up. This was the start of Rihanna's big change. Her dark hair and make-up along with the lyrics and location enhances the objective of the music video which is to bring her mental state to life.

Within seconds Rihanna has drastically changed her hair to an extremely short blonde bob. The effect of this is that within the opening few seconds we have gained insight into Rihanna's mental state.

We understand that this song is about Rihanna's 'disturbed' mind set therefore, the continuous hair changes show her spilt personality and various characters circling her mind.  

 

Here her hair is slicked back so the focus of her image is her heavy, dark make up which symbolises images of 'The Black Swan'
 

 

I think the effect of this was to tell Rihanna's target audience about her darker side which has started to appear in this video because 'The Black Swan' is all about an innocent girl's slow pathway to corruption.

 

Here are a few more examples from the video 'Disturbia' where she changes her hair.

 

 

 

 

In the end we realised the hair change was a good thing because after thorough research we learnt that Rihanna uses her hair as a part of her costume to portray what the video is about. We have concluded that the minor change in our actress' hair has improved our video because we have followed another convention of our artist's music videos.