What Now Final Ancillary

We took on board the peer feedback from our first draft ancillary tasks. We realised we needed to do heavy reserach into our artist and the genre of music the album is. This is what we came up with.

 

Digipak



IMAGES: 

INSIDE RIGHT:

We decided to use this picture as the CD cover because we thought that it highlighted the word 'What Now' in her gestures and therefore again showing that this is an emotional album. We decided to make Rihanna's name prominent on the CD cover because conventionally we need to sell the artist.

BACK OVER:

We chose this long shot for the back cover because we thought that it coincided well with the placing of the track list. The audience can also see that it is a simple imagine of the artist singing which we thought would be effective because although it is so simple it gives out a strong message of what the album is about (pain and love).

INSIDE LEFT AND COPYRIGHT INFORMATION:

We decided to place our copyright information in the centre of the inside left cover as though it has been placed around her body to show that this copyright information is important. The strong facial expression in the background balances out the importance of both artist and copyright information.

TRACKLIST FONT:

We decides to use this font for the track list because it is the same as the conventional scratchy font for Rihanna. However in a smaller font the writing works well with the simplistic background.

 

Final Print Advert:

FONT: From our peer feedback we established that we needed to use one dominant, appropriate font so we decided to change the font to a white graffiti style to be conventional with Rihanna’s previous albums. This is effective because the previous font was not conventional with Rihanna’s music and the colour was red which contrasted with the background pictures. With the conventional white font it is both easier to read and shows the light ballad side to the songs on the albums. Plus on a black background it stands out for the audience to see.

RECORD LABEL: It was essential to include Rihanna’s label ‘Def Jam’ and Universal to create a realistic print advert.

PHOTO AND FRONT COVER OT ALBUM-Although we were complimented on the strength of our image and content in our peer feedback we did another photo shoot with our artist and found our images were far stronger. From research we learnt Rihanna is all about her image so we chose to use a close up image of her face. The emotion Rihanna portrays in her print adverts and digipaks conventionally convey what the albums music will be about. The image we chose to use presents her as sad which reflects the type of album we’re releasing. We are promoting her image at the same time as selling her music through her image.