Music Video Analysis - 2

This music video is mostly performed as there is only a small bit of narration at the beginning and end.

The clothes are just of casual wear which lets the reader know that they are of the modern day. The location is quite significant because it starts in a rural, snowy area but then changes to in the middle of the sea wherea lot of people are on boats and it seems that all the people are having a good time.

There is a mixture of colours however the beginning consists of predominantly white which gives us a cold feeling at the beginning and the multicoloured boat scenes make us think that this place is quite lively and fun.

The overall style of the video is quite fun and the performance based movement makes the listener want to pay attention to what the singer is saying. The performace also makes the viewer have more fun whilst watching the performances as the dancing of the singers was quite encouraging.

The artist is trying to portray quite a strong bold image to make the reader pay attention to what he is sayin and the target audience would probably be more nearing to the younger generation of people.