Music Video Analysis - 1

This song is clearly performed as we see all the relevant singers in the frame with all their instruments and lip-syncing. This is effective because the viewers don't need to use their imagination, they are easily able to listen to the words of the song.

The clothes are used to show the style of the music and to add to the performing element. The shiny, twinkling of the jackets give to the jazzy effect of the song. The location is just in a black room and there is a scene in front of the sun with their shadows which is effective because it shows the simplicity of the video and leaves the audience to focus only on the singing.

In general the style of the video there is quite an old essence to the song in comparison to modern day music videos, however it still seems to capture the attention of new listenersof modern day.

I think the band is trying to present a retro, interesting, classy style to the listeners. I think the target audience stretches from teenagers to people in their mid 30's