Tuesday, 25 June 2013

Preliminary Task



This is our preliminary task where we worked to practice our skills with the camera and to work out which shots are best for music videos. Also we had to practice the skills of lip syncing so that it appeared that the person on screen was actually singing, when in fact it was a back in track. The main skills needed in this preliminary task was the cutting/editing as the song is fast paced and we had to ensure there was a fast cutting rate and that all the shots were in an order which allowed  the viewer to understand what was going on on the screen.

Sunday, 23 June 2013

Music Video Analysis 5



This video is a mixture of performance and narration as while they areperforming on stage, there are mini clips of their preparation time for the gig they are doing on the stage. This is effective as it gives an insight into what goes into creating the performances they give.

The cothes are in the casual style of the people in the video. Th location is on a stage performing the song and backstage in the build up to the performance. The colours are wuite dark which suggests the song is quite sad and possibly sinister.

The overall style of the video is quite relaxed, laidback, howeverdark and upsetting. The image presented is strong as the audience have to concentrate on both the video and the words of the song making the audience think about the meaning behind the words of the song. The target audience is stretched from teenagers to possibly middle aged people. It attracts the audience and makes them interested in the performance of the artist.

Music Video Analysis 4



This video is mainly performance based, there are three artists in this piece which their lip-synching was in time which effectively making video seem very authentic. Also the video is in black and white giving the video a vintage edge.

The clothing is typical of the artists in thevideo. They each had a different scheme of clothing however they all had the same style. Also their location was in a photoshoot studio. By revealing the location through an extreme longshot, it gave the audience an insight into what they were watching and gave a backstage feel  to the viewers.

The overall style of the video is quiet, young, fun and interestingly exciting for the viewer. The image presented is of being free to do what you want and having the freedom to express feelings, hence the revealing of the photoshoot studio. The target audience is for teenagers as the artists are current and what they are presenting is being 'wild' which tenagers tend to be.

Music Video Analysis 3



This video is mainly narrated, in the different frames we see many different things such as a man dancing on a road and some gruesome things such as a heart being placed into a male's pocket however there is constant view of a boy which allows the viewer to see all the different things he sees and goes through.

Throughout, the clothing was quite casual however the look of the people is quite native. There is no single location however the viewers can still understand because they see the continuous appearance of the young boy.

The overall style is quite ethnic and it seems that there is quite a lot of tradition implanted in the song, suggesting the topic of the sonmg is also quite traditional. In general, it is also quite a fun music video, as it brings back some people memories of when they were younger, poissibly.

The image presented is quite a calm, traditionl vybe, making the audience feel confident in the video. As it is narrated, it suggests that the reader has to pay extra attention to what's going on as there is a lot going on in the video, so they have to listen to the words extra carefully. The target audience is mainly people who are old enough to look back into their memories and teens because the song is quite catchy.

Tuesday, 18 June 2013

Permission Letter to record company

Dear Sir/Madam,

 
I am a Media Studies from St Anne’s Catholic High School for Girls and I am writing to you on the hope of you granting me permission to use a song by one of your artists to create a music video for my A Level Media Studies coursework.

The song I wish to use is 'What Now' by Rihanna I would greatly appreciate you granting me permission to use this song as it gives me a lot of inspiration into making an effective and high graded piece of work.
 
Yours Faithfully,

Chantelle Walker and Emma Gannon

Monday, 10 June 2013

Music Video Analysis - 2



This music video is mostly performed as there is only a small bit of narration at the beginning and end.

The clothes are just of casual wear which lets the reader know that they are of the modern day. The location is quite significant because it starts in a rural, snowy area but then changes to in the middle of the sea wherea lot of people are on boats and it seems that all the people are having a good time.

There is a mixture of colours however the beginning consists of predominantly white which gives us a cold feeling at the beginning and the multicoloured boat scenes make us think that this place is quite lively and fun.

The overall style of the video is quite fun and the performance based movement makes the listener want to pay attention to what the singer is saying. The performace also makes the viewer have more fun whilst watching the performances as the dancing of the singers was quite encouraging.

The artist is trying to portray quite a strong bold image to make the reader pay attention to what he is sayin and the target audience would probably be more nearing to the younger generation of people.

Music Video Analysis - 1



This song is clearly performed as we see all the relevant singers in the frame with all their instruments and lip-syncing. This is effective because the viewers don't need to use their imagination, they are easily able to listen to the words of the song.

The clothes are used to show the style of the music and to add to the performing element. The shiny, twinkling of the jackets give to the jazzy effect of the song. The location is just in a black room and there is a scene in front of the sun with their shadows which is effective because it shows the simplicity of the video and leaves the audience to focus only on the singing.

In general the style of the video there is quite an old essence to the song in comparison to modern day music videos, however it still seems to capture the attention of new listenersof modern day.

I think the band is trying to present a retro, interesting, classy style to the listeners. I think the target audience stretches from teenagers to people in their mid 30's

My skills audit at the beginning of A2


 
 
WELCOME TO MY A2 MEDIA COURSEWORK. WE ARE STUDYING MUSIC VIDEOS.