Sunday, 15 September 2013

Rihanna 'What Now' treatment and Mood Board

Our chosen song is What Now by Rihanna

 
The general outline of the music video is about a woman who has broken up with her partner and is feeling lost without him. It shows her going through the day awaiting a text or waiting some sort of sign that he is there. Also this music video will be part narrative and part performance based as it goes through the day there will we shots of the actress singing the lyrics of the songs. In the opening there is going to there be a shot of a piano being played, as in the music at the beginning of the song. Then we will see her go through the day starting from when she wakes, and sees that she’s alone and sits up and puts her head in her hands as she remembers that her partner is no longer there on the line ‘tears were for the weaker days, I’m stronger now, or so I say but something’s missing.’ We then see her getting ready, possibly just putting in some earrings while looking in a mirror. Then we will use cuts between performance and contemporary dance for the chorus to signify her feelings and emotions being let out. As her day goes on the use of a fast cutting rate will show the different things which happen to her throughout the day. There will be some scenes of her in work being agitated and some of her alone on the tube, and by the end she is left without anyone to comfort her and she is lost looking for ‘where to go’, ‘what to feel’ and ‘how to cry’ as said near the end of the song. However the song ends with a performance based ‘So, what now.’


This is our mood board with all the ideas for the music video, we have out pictures of key scenes which we think will be used in our music video and we have also put some pictures of the artist as the video will be partly performance based and so it is to see the manner we would like our actress to be. We also have the words what now repeated around the page which is the idea of possibly using the modern style of putting words over the video to express what it being said in the video, and to emphasis what the song is about. 

1 comment:

  1. I like the structure of your song and it sounds as if it will work very well with your song. I am intrigued by how you will structure your performance aspect of your song and am looking forward to seeing how the end result looks. This treatment is accompanied very well by your mood board which helps provide a visual idea of how certain scenes such as your piano and train scene will look.

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