Beyonce's different types of music videos

Beyoncé Knowles began in a well-known Hip-hop band called Destiny’s child. In their past videos the genres were in the hip hop style and had many conventions such as black and white videos in videos such as 'Soldier' or connotations of having a lot of money because of shots focusing on cars, submissivness or jewellery. Many of their videos did show women to be submissive in videos such as ‘Cater 2U’, the three women allow the men to dominate them however in videos such as ‘Bootylicious’ and ‘Bills, Bills, Bills’, the women are shown as strong independent women breaking the boundaries and not conforming to society’s view of women.This is effective because of their versatility but also because it shows their viewers that they are able to sell their tracks without using sexual appeal and just with the use of their voices. Also by doing these different types of the videos are inspiring to some women and so they reach out to a wide target audience.

When Beyoncé branched out to make her own songs, she made music videos in a variety of different genres. She has worked with many directors and her music videos are not always in the same genres. For example some of her songs are ballads with videos that are mainly narrative based such as ‘If I were a boy’ however there are some songs which show off the artist such as ‘Single Ladies’ and ‘Ego’. It is effective that Beyoncé uses many different types of music genres for her video as it attracts many different target audiences. For example in my previous breakdown of ‘If I were a boy’, the video used different methods to communicate a storyline to the viewer and to help the viewer understand the  words that the artist was saying. During the video, the actions of the people show what is said to make it clearer and to emphasis meaning.



Although Beyoncé had broken away from her group she still had similarities in her videos such as the highly performance based parts in ‘Single Ladies’ as the whole video is filled with dance just as Destiny’s Child used to be. This shows the director promoting the actress and at times showing off what the artist has in terms of wealth and possessions. Also Beyoncé has different themes for her videos for songs in different albums. This is effective as it shows that Beyoncé isn’t predictable, labelling her as versatile and shows that she is able to cater for different audiences.